About us Bluebell Wood Values and Strategy 2025-2028 An introduction from Heidi Hawkins, Chief Executive Officer "We are incredibly proud to introduce our new Bluebell Wood Values, a collective effort we've been working on for the past 18 months. These four statements embody the essence of our organisation, reflecting both our pride and our aspirations. We hope that families, supporters, partners, prospective volunteers, and colleagues will clearly see what matters most at Bluebell Wood and feel proud to be associated with our hospice." Our Values statements: We embrace individuality We appreciate and respect that everyone is unique, creating a safe, welcoming and diverse space for everyone who comes to Bluebell Wood. We are authentic We are real, up front, and true to our mission, seeking to build trust and credibility for Bluebell Wood in all our actions and interactions. We take responsibility We believe in being open, honest, and doing the right thing: as a business, as a charity and as a vital service to our community. This helps us build trust and make a lasting, positive difference. We are purpose driven At Bluebell Wood, the babies, children, young people, and families who need our services inspire and guide all of our actions, always and in all ways. Read more about our Values Strategy 2025-28 Our Strategy 2025-28 sets out our plans for the next three years, focusing on how we can continue to provide the very best care and support to babies, children and young people with life-limiting conditions, and their families. It outlines our vision for the future, ensuring we can continue to provide our vital services, offering high quality care and support as well as cherished memories, for years to come. Read our Strategy 2025-28 Manage Cookie Preferences